Video Reflection - Ross Lovegrove

In this video, Ross Lovegrove has opened my eyes of what beautiful shapes and textures nature can helps you create. The designs that he created are also beautiful, especially the water bottle and how it was created. It's very interesting for me because I don't think I ever did include nature or using sustainable materials that are eco-friendly in my designs.

This has certainly inspired me, and I bet it does also inspired designers to to use more eco-friendly materials. He has also taught me that simplistic-minimalistic forms create the most vision of elegance compared to others.

Video Reflection - Designing Dream Machines

This video shows us that ommunication between client and designers is a really important factor in designing. The process shown from start to finish clearly highlights the message that they are trying to convey, which is that.

There has to also be a process in designing a product, which is started off by brainstorming session, that is to list every idea that comes to mind that they want to sell to the public market, and then after few of the best are then selected. Drawing or sketching the idea is the next step, as it's important for us to be able to know what we want it to look like -- hand-drawn (will be explained further in next paragraph). The real model is then made, with people commenting on what should be improved. Critiques and opinions are then taken into account and then it is improved until everyone agrees on it. After it's fully done, consumers are asked and surveyed whether they like it or not.

Knowing what target market likes and responds to is also a key to making a desirable product. Surveying the target market is a vital thing, an example of that would be the scooter. The fact that one went to India to complete the survey about what would be appealing to Indian people amazes me. That really showed determination and hardwork, all in just to create a product.

Another factor that designers should take note of is that, although nowadays technology seems to be taking over everything else, the best way of a designer to be able to think about a concept and develop it is by hand-drawing it instead of relying computers to do it. It gives designers an insight and there's nothing clearer than drawing it yourself, as ideas will just pop up when you're drawing it by hand.

This video really helps new designers in knowing what they have to prioritize in order to be able to come up with good inspirations and have a good career in design. Not only do we need to have the skill to create the product, we also have to be able to know what consumers want, since if they're not buying our products, why bother making them? Also, communication, being able to get opinions from people to improve our products is also important process in making a product.


Image from: http://www.designcouncil.org.uk/DCImages/Case%20Studies/Aqualisa/R_Seymour_&_D_Powell_Sm.jpg